What did you think about our last lesson? It was a very interesting lesson , wasn't it? This week we will get back to our business lesson with a text with regard to B.I. ( Business Intelligence) but we can't stop studying to the TOEIC test, can we? So, this week we will divide our class in two parts. In the first one we will try to understand what's the meaning of Business intelligence , while in the second we will both study to the TOEIC and take a look on the False friends we learned two weeks ago. Are you ready?
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definition - definição
Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.
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Business intelligence (BI) é uma extensa categoria de registros e tecnologias para coleta, armazenamento, análise e fornecimento de acesso a dados para ajudar usuários corporativos a tomar melhores decisões comerciais. Registros de BI incluem as atividades dos sistemas de apoio à decisão, consulta e relatórios, processamento analítico online (OLAP), análise estatística, previsão e exploração de dados.
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Business intelligence applications can be:
* Mission-critical and integral to an enterprise's operations or occasional to meet a special requirement
* Enterprise-wide or local to one division, department, or project
* Centrally initiated or driven by user demand
This term was used as early as September, 1996, when a Gartner Group report said:
By 2000, Information Democracy will emerge in forward-thinking enterprises, with Business Intelligence information and applications available broadly to employees, consultants, customers, suppliers, and the public. The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Data analysis, reporting, and query tools can help business users wade through a sea of data to synthesize valuable information from it - today these tools collectively fall into a category called "Business Intelligence."
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Registros de business intelligence podem ser:
* Missão crítica e integral para uma operação corporativa ou ocasional, para atender a uma exigência especial
* Empresa de âmbito local ou para uma divisão, departamento ou projeto
* Centralizar as iniciativas ou direcioná-las de acordo com a demanda do usuário.
Este termo foi usado no início de setembro de 1996, quando um relatório do Gartner Group, disse:
Por volta do ano 2000, a democracia da Informação emergirá em empresas com visão de futuro, com informação em Business Intelligence e registros de informações disponíveis amplamente para empregados, consultores, clientes, fornecedores e o público. A chave para a prosperidade em um mercado competitivo é ficar à frente da concorrência. Tomar sólidas decisões de negócio baseado em informações precisas e atuais vale mais do que intuição. Análise de dados, relatórios e ferramentas de consulta podem ajudar os usuários de negócios percorrer um mar de dados para sintetizar a informação valiosa a partir dele - hoje, esses instrumentos coletivamente caem em uma categoria chamada "Business Intelligence".
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Questions
1- According to your knowledge how would you describe the term " business intelligence?"
2- Do you think that a company that applies B.I. stays ahead of competition?
3- What does "OLAP' mean?
4- Which is more important , the company or the customer?
5- When this term was used first time?
6- Was Gartner Group report right about the predicted events with regard to information democracy?
7- What is the key to thrive in a competitive market place?
8- Which takes more than intuition?
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Photo 0ne
A- The tennis players are in the final match.
B- The family members are playing ball
C- The children are in recess
D- The rugby players are running
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Photo two
A- The man is drawingsomething on the wall
B- He is hamming a nail into the wall
C- The man is drilling a hole
D- he is sawing the wall
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Photo three
A- Flyer is plainly visible
B- The jet is taking off
C- The jet is been taking off the runway
D- The pilot is on the landing
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Photo four
A- The people are having drinks
B- They are in a business meeting
C- They are having a quiet dinner
D- The people are watching a baseball match
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Photo five
A- One of them is wearing a tie
B- They all look very serious
C- The man looks like a businessman
D- They are all looking at the same direction
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Photo six
A- The lady will buy the necklace
B- The salesperson makes a lot of comission
C- The necklace is very expensive
D- The lady is trying on the necklace
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Photo seven
A- The laptop is on her lap
B- She is on her cellphone
C- He wears glasses
D- She is typping
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Photo eight
A- There are flowers in front of the building
B- The tulips are in front of the skycrapers
C- There is a garden in the picture
D- The roses are up in the building
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Photo nine
A- The man is standing in front of everyone
B- The man is standing in front of the lady in the first row
C- The computers are behind the desks
D- They are all facing each other
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***A DAY AT WORK
In the morning Larissa attended a meeting between management and union representatives. The discussion was very comprehensive, covering topics like working hours, days off, retirement age, etc. Both sides were interested in an agreement and ready to compromise. The secretary recorded everything in the notes. Eventually, they decided to set a new meeting to sign the final draft of the agreement.
Back at the office, a colleague of her asked her if She had realized that the proposed agreement would be partially against the company policy not to accept workers that have already retired. She pretended to be really busy and late for an appointment, and left for the cafeteria. Actually, She didn't want to discuss the matter at that particular moment because there were some strangers in the office.
After lunch She attended a lecture given by the mayor, who is an expert in tax legislation and has a graduate degree in political science. He said his government intends to assist welfare programs and senior citizens, raise funds to improve college education and build a public library, and establish tougher limits on vehicle emissions because he assumes this is what the people expect from the government.
Answer these questions according to the text:
1- What did Larissa do this morning?
2- How was the discussion and what topics were covered in it?
3- Was the meeting productive?
4- Was the agreement signed in this meeting?
5- What is the company policy with regard to retirement?
6- Why didn't she want to discuss the matter?
7- Was she late for an appointment?
8- Why did she go to the cafeteria?
9- Who visited the company in the afternoon?
10- What did he say about his government commitments?
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Listening Exercise
Watch this video about "Business Intelligence" and write everything you could understand. Pay a special attention on business terms. I don't mind if you can't translate the whole video. The idea is not translating but recognize terms. Good luck Lari!
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